Pixel Envy

Written by Nick Heer.

Warby Parker Updates App With Virtual Try-On

Michael Potuck, 9to5Mac:

Warby Parker is out with an update to its iOS app that brings a useful new feature to its collection of spectacles: Virtual Try-On. With Apple’s ARKit and TrueDepth camera tech, the company’s new software lets users see “the realistic color, texture, and size of each style— using just your iPhone X [and later]” while shopping for new glasses with its app.

Warby Parker’s app previously launched TrueDepth camera support for recommending glasses to users, but hasn’t implemented the tech into a virtual try-on experience until now.

This is exactly the kind of thing I’ve hoped to see with ARKit. It’s especially valuable for a company like Warby Parker because eyeglasses are incredibly personal, and Warby Parker doesn’t make their free try-on program available outside of the United States. For many people, this is the only way to “try on” a pair of their glasses. I tried it and I think it works very well. I can’t wait to see more of this sort of stuff.