Chaim Gartenberg, the Verge:
The glasses company is cleverly using the iPhone’s camera to take maps of people’s faces, and use that data to recommend styles of glasses that will best fit your face. It’s a step beyond the digital try on system the company has previously offered, where it would try to place a virtual pair of glasses on a picture to let you see how it looks.
I’ve always liked the styles Warby Parker has offered and I’ve been very pleased with the glasses I’ve ordered from them. But the purchasing process where I live is nowhere near as great as it is in the United States: their home try-on kit isn’t available here, and the only retail stores in Canada are both in Toronto.
This is an interesting first step, but I can’t wait to see if Warby Parker can really commit to augmented reality and offer a truly fantastic virtual try-on experience.