Every App a TikTok Clone ⇥ about.fb.com
Tom Alison, “head of Facebook”, made some noise today by announcing a forthcoming change to the platform that seems to, in effect, turn it into TikTok:
So later this year, we’ll begin testing a reimagined experience that puts a subset of people who we think want more video on Facebook into full-screen video the moment they open the app. People will have the option to opt out and go back to a Feed-first experience if they choose, and Classic Feed will always be available as the second tab in the app, just one click away. We’ll start this test internationally in video-heavy countries and explore bringing it to the US next year.
Alison did not share any screenshots or previews of what this will look like, but come on. Meta’s transformation of Instagram into a U.S.-made TikTok clone has been wildly successful for a company obsessed with user engagement metrics, so why not do the same for Facebook, right?
Alison also said users will now be able to verify their accounts with a selfie, a free service it is calling Facebook Verified, which is not to be confused with its paid Meta Verified feature.
This did not get nearly as much attention, though, and I think it is telling — a new app specifically for Facebook Marketplace:
Seller is a Facebook app that puts everything a seller needs in one place: AI-powered listing creation, a unified inbox, inventory management, and performance insights. It’s connected to the same Facebook network — your buyers and community are still right where they are. What changes is your workflow. If you’re listing thirty items a week, it gets a lot simpler.
Ticket resale websites were marketed as a way to recoup the cost when you can no longer attend an event. Uber was originally pitched as a way to make better use of idle black cars. Airbnb was a place for people to list their spare bedroom or rarely-used vacation property. All of these were lies by omission, as they were quickly professionalized. And Marketplace is no different. It is no longer the place where you put up your lightly used furniture and old gaming consoles for a reasonable rate. It is a full-on supplemental income for many, and Meta’s new app recognizes that sad reality.