Ben Sandofsky of Lux:
As we dug deeper into ProRAW, we realized it wasn’t just about making RAW more powerful. It’s about making RAW approachable. ProRAW could very well change how everyone shoots and edits photos, beginners and experts alike.
To understand what makes it so special, the first half of this post explains how a digital camera develops a photo. Then we go on to explain the strengths and weaknesses of traditional RAWs. Finally, we dive into what’s unique about ProRAW, how it changes the game, and its few remaining drawbacks.
Grab a coffee, because this is a long read.
As expected, this is much better than my attempt. You can read both, though. Are you really doing something better right now?