Your Verse ⇥ apple.com

What the “Think Different” campaign was to the Mac, this is to the iPad. Using a wonderful audio clip from “Dead Poets Society”,1 the ad is a reminder that the iPad isn’t a toy any more, but a tool for real work. It’s subtle, but it’s Apple’s marketing at its very best. They’ve had a string of great ads lately, each better than the last.

Update: I wasn’t the only one thinking it.

  1. Having Disney a phone call away is certainly nice, isn’t it? ↥︎