WWDC 2023 Runs June 5–9, Mostly Online apple.com

Like last year, Apple says there will be an in-person viewing of the keynote and “state of the union” on its first day, but it is otherwise a virtual conference. The online format is working well for Apple, especially at the current scale of its developer community, so why change it?

I am not sure that there is anything to be gleaned from this announcement other than the date, though it is tempting to read into it what you wish. For what it is worth, Apple has previously used this press release to set expectations. For example, 2011 broke the streak of a new iPhone hardware announcement at WWDC; in its announcement, Apple said the company would “unveil the future of iOS and Mac OS”, and reiterated that May that it would be a software-only announcement. But it is not like the company would come out and say WWDC 2023 “will spotlight the latest iOS, iPadOS, macOS, watchOS, and tvOS advancements” and also exciting new hardware.