In short, with confidence comes a new kind of openness. As developers, we’ve always struggled with a company that doesn’t want to give anything away. Yesterday, that started to change.
The vibe I got during Monday’s keynote from the presenters wasn’t the kind of confidence that manifests itself as cocky or arrogant; that kind of confidence is often an façade based on being cautious, but not wanting to show it. Rather, it was confidence because all the executives — and those in the audience and playing the home game — were fully aware that they were delivering a kick-ass keynote. Arrogance is loudly telling people you’re hot shit because you’re worried people might find out you’re not. The confidence I saw from Apple is the kind that comes with knowing you’re hot shit, but you don’t have to say it because everyone in the room knows you are, too.
It’s tough for me to say this, but I think that the WWDC 2014 keynote is probably the best Apple keynote since the original iPhone introduction at Macworld 2007.