Brandy Shaul, Inside Mobile Apps:
The turn-based word game presents two players with a Boggle-style game board of randomized letter tiles. It then asks those players to claim as many of those tiles for themselves as they can, by making words that include each one. The same word can’t be used more than once in the same game, and tiles will become locked if matching tiles of the same color surround them.
Each turn sees players creating words of any length, turning those letters either red or blue, depending on the player. When the last letter on the board has been claimed, the game ends and the player with the most colored tiles on the board is declared the winner.
Oh, you thought this was an article about Letterpress? Nope:
Mobile game developer Scopely has already found great success with its newest game on iOS and Android, Wordly, which hit No. 1 on the Top Free Apps charts within 24 hours of launching on iOS.