Pixel Envy

Written by Nick Heer.

Why Pro Matters

A fantastic piece by Sebastiaan de With:

Before this week’s announcement, it was looking like the future would simply pass Apple by.

And I was convinced — me, an ex-Apple designer with the greatest passion for Macs — that I had bought my last Mac, and would finally be forced to switch back to PCs.

I’m incredibly relieved I won’t be.

There’s a remarkable ripple effect created by the relatively tiny “pro” Macintosh market. It would be understandable, on the surface, for Apple to discontinue the Mac Pro entirely, but that would require them to cede an influential niche user base. I’m encouraged that they see the value in maintaining — and, maybe, even increasing — their commitment to pro users.