Why iOS 7 Doesn’t Have Shadows ⇥ medium.com

Peter Alguacil:

One could argue that by making the user interface behave as if it is backlit, Apple is treating iOS 7 as a more integral part of the device itself.

This is very clever. If this is indeed part of Apple’s rationale for the new user interface features and aesthetic, I wonder how this will play out in the future. It’s a complete shift in perception, and the possibilities are fascinating.