Pixel Envy

Written by Nick Heer.

Why.I.Am

Roberto Baldwin,1 of the Next Web:

When you think wearables you don’t usually think international superstar or Salesforce. Push aside that old way of thinking aside because Black Eyed Peas frontman Will.i.am just unveiled his smartwatch the Puls at the Dreamforce conference.

Pronounced “pulse,” the smartwatch is voice controlled via a Siri type feature called Aneeda (get it? Aneeda. I need a…). It ships with Instagram, Facebook, Twitter (called Twitrist. get it? Twit wrist. Puns!), and Salesforce

“Our most personal device yet” vs. “Salesforce on your wrist”. Tough call.

But, he says “this is not a watch” instead it’s a cuff . Also, he says it has four kilowatts of DAF (Dope as Fuckness).

I was under the impression that Dope as Fuckness was measured in pascals.

Anyway, think anyone at Apple is worried about this one?


  1. Not, as it turns out, a brother Baldwin. ↩︎