Why Does Google Still Reward Content Scraping? ⇥ buzzfeed.com

John Herrman of Buzzfeed on content scraping sites like the Huffington Post:

A site should not be able to auto-post a stub of another story and immediately outrank it in the world’s most popular and powerful search engine — that is a bug. And on the surface, it seems like an easy one to fix: One story was posted days later, with a small word-for-word excerpt of the other’s text. Even to a machine, it seems like it ought to be easy to tell which one of these posts is derivative of the other.