Who’s Apple’s Ideal Customer? ⇥ verschoren.com

Thomas Verschoren:

There’s a clear devide [sic] within Apple these days. On one side you have the people who bring you WWDC, new SDK’s and who feature LaunchCenter Pro as a top app in 2014. It’s those people who, I think, invite developers to push the boundaries of what’s possible in iOS forward.

On the other side you have the people who promote these free apps, push [in-app purchases] and who see those who develop differently as wrong and force them to remove those imaginative features.

Internal disagreements are common — even encouraged — at most companies, including Apple. But this internal disagreement — similar to the Maps debacle from two years ago — is spilling into the lives of their developers, customers, and most ardent users. Shouldn’t that be enough to spark a large internal shift of priorities and practices?