Pixel Envy

Written by Nick Heer.

Welcome to Digg

On July 20, we announced that we were turning Digg back into a startup and rebuilding it from scratch in six weeks. After an intense month and a half, we managed to get the new Digg up and running on a fresh code base and infrastructure. We now have a solid foundation on which to build, and we expect to build fast. Yesterday, we previewed the new Digg applications for web, iPhone, and mobile web and today we’re happy to share Digg v1.

It’s interesting that they’re referring to this as the first version of Digg. It, of course, isn’t, but I suspect it’s their way of distancing themselves from the pain and hurt of Digg version four. Welcome to 2004, again.

According to their FAQ, there won’t be any ads nor sponsorships:

We have little time and fewer resources to focus on anything but the user, who is our first, second and third priority. We believe we can accomplish with ten great engineers and designers what other companies do with a hundred and, by keeping our costs low, take our time to find a business model that does not disrupt or detract from the user experience.

Translation: we have no idea what our business model is yet.