Web Design Trends ⇥

A post from Smashing Magazine, the purveyor of such fine trends as “glossy everything” and “recently-waxed floor”:

Am I doing this simply because it looks cool or because it suits the message I’m trying to communicate? Why am I using this ribbon? Does the zigzag border add to or detract from the personality of the website? What does this leather texture have to do with the finance app I’m designing?

Absolutely correct.