Pixel Envy

Written by Nick Heer.

“The World’s Most Personal Distraction Device”

Shawn Blanc:

I mean, of course I’m excited about the Watch. The UI is unlike anything else out there right now, and there are going to be some really great apps and some really useful ways to use the device.

And yet it’s quotes like this one from Kevin Systrom that describe exactly what I don’t want in a watch:

Apple Watch allows us to make the Instagram experience even more intimate and in the moment. With actionable notifications you can see and instantly like a photo or react with an emoji. The Instagram news and watch list allows you to see your friends’ latest photos, follow new accounts and get a real-time view of your likes and comments.

This is exactly what a Watch app should not be, and it remains a mystery to me as to why Apple put this in their press release, especially when you consider the HIG:

Apps on Apple Watch are designed for quick, lightweight interactions that make the most of the display size and its position on the wrist. Information is accessible and dismissible quickly and easily, for both privacy and usability. The notification Short Look, for example, is designed to provide a minimal alert, only revealing more information if the wearer remains engaged. And Glances provide information from apps in an easy-to-access, swipe-able interface. Apps designed for Apple Watch should respect the context in which the wearer experiences them: briefly, frequently, and on a small display.