Pixel Envy

Written by Nick Heer.

Waiting for the Magic

John Moltz:

So, they say, because Apple hasn’t introduced a new product line in the last 12 months that is destined to remake an entire market, innovation in Cupertino must have died with Steve Jobs.

This kind of commentary reflects a startling lack of knowledge of Apple history and an infantile level of patience.

Contrary to conventional belief, Apple has never churned out ground-breaking products on a yearly basis. When Jobs introduced the iPhone in 2007, he remarked on how it was the third time Apple was reinventing an existing product category, having previously reinvented the personal computer with the Mac in 1984 and the digital music player with the iPod in 2001.