Written by Nick Heer.

Video on Instagram

Kevin Systrom:

Today, we’re thrilled to introduce Video on Instagram and bring you another way to share your stories. When you go to take a photo on Instagram, you’ll now see a movie camera icon. Tap it to enter video mode, where you can take up to fifteen seconds of video through the Instagram camera.

It’s like Instagram, but for video. It’s Vine, but the videos are longer, have filters, and don’t get embedded in your Twitter stream. It’s exactly what you expected.

Was this an inevitable progression, or was this almost solely a reaction to Vine?