What I most appreciate about this set of logos is how they manage to be so inconsistent in just seven examples. There are separate logos for cables and chargers, but the charger logo only barely matches the cable logo in its use of an uppercase, bold, and italicized Helvetica “USB” — but in no other way. They are also inconsistent with past USB logos.
The cable logos are almost too samey. Some measure power; some measure data speed; some measure both. All of the cables and ports still look exactly the same as each other, and it is still impossible to quickly understand whether your collection of identical-looking cables and devices with identical-looking ports will actually work properly together.
I like many of the E.U.’s ideas around technology and privacy, but it seems increasingly foolish to mandate USB-C as the one true standard.