Written by Nick Heer.

Unplugged

Brandon Bigley, writing about that short pro-themed video toward the end of today’s M2 Mac announcements:

It’s a great ad that gets to the heart of why I’ve found Apple’s computing lineup so exciting since making my own switch way back when: It all feels frictionless due to the attention given to nuances like battery life. The big question for viewers, extrapolated out, is that if this laptop can cater to three super-users and survive an entire day’s workload on a single charge, can you even imagine what’s possible for yourself?

Apple’s M-powered MacBooks have redefined what it means to have “all-day battery life”. When I can encode video and edit photos without having to think about finding an outlet, it adds capabilities which cannot be expressed in terms of speeds and feeds. It feels powerful.