GQ’s Mickey Rapkin spent a week as an UberX driver:
If there’s one thing these fares all had in common, it was the need to escape: a bad party, Mom’s house, a too crowded post-concert clusterfuck. Uber isn’t worth $3.7 billion dollars just because they built a better taxi service. They built a magic carpet. If you’re at a party and you hear there’s a better one across town? Uber it. Super-rich folks have enjoyed private drivers for years. UberX just brings that luxury to the masses. At the start of 2013, Kalanick told me, 90 percent of Uber’s business was town cars—the fancier line known as UberBLACK. He expects uberX to eclipse it soon. I’m sure he’s right. It’s too easy. No one feels like a baller getting out of a yellow cab. But disappearing into the night? You’re not lame—you’re Rick Ross.