Twitter’s New Typeface Neglects the Countries Where It’s Growing the Fastest ⇥ qz.com

Michael Silverberg, Quartz:

[F]or a “non-system” font—meaning, a font that’s not prepackaged in a given operating system—Gotham offers a decent ability to be rendered consistently among various platforms.

But not all platforms. In fact, maybe more interesting than what Twitter’s new type selection accomplishes is what it leaves out. Namely, most of the scripts used in the countries where it’s growing the fastest.

I know Gotham is Twitter’s corporate face, but they really dropped the ball on this one for international users. My friend Geoff sent me this article and commented that “it’s an interesting failure for a company so based in globalization”. Truly.