Peter Kafka, Recode:
For the past few months, the social media company has stopped displaying ads, or has dramatically reduced the number of ads it displays, to a small group of some of its most prominent and active users. […]
Twitter sources say the company doesn’t select the no-ad or low-ad group purely by star power, but by a variety of criteria, including the volume and reach of the tweets they generate.
I have about 70,000 followers, and I appear to be in the no-ad group. So does my boss, Kara Swisher, who has more than a million followers.
People don’t simply dislike ads — I think people specifically dislike Twitter’s ads. Considering the way they squeeze advertising into every nook and cranny, I’m not surprised.
Happily, I have been enjoying Twitter’s ad-free experience. Am I secretly a Twitter celebrity? No. I am merely one of Twitter’s many Very Unimportant Persons, but you, too, can enjoy the ad-free life by using any number of third-party apps. I like Tweetbot.