Twitter to Add Photo Filters to Compete With Instagram

Nick Bilton reports for the New York Times:

In the coming months, Twitter plans to update its mobile applications to introduce filters for photos that will allow people to share altered images on Twitter and bypass Instagram, the popular mobilecentric photo-sharing network

Instagram isn’t about filters, but about the internal community. This seems like a bizarre place to focus the energy of the engineering team there. But, then again, Twitter has been walling themselves into an non-collaborative company for a while. Why stop now?