Pixel Envy

Written by Nick Heer.

Twitter to Roll Out Quality Filter to All Users

Twitter’s Emil Leong:

Last year we began testing a quality filter setting and we’re now rolling out a feature for everyone. When turned on, the filter can improve the quality of Tweets you see by using a variety of signals, such as account origin and behavior. Turning it on filters lower-quality content, like duplicate Tweets or content that appears to be automated, from your notifications and other parts of your Twitter experience. It does not filter content from people you follow or accounts you’ve recently interacted with – and depending on your preferences, you can turn it on or off in your notifications settings.

Since becoming verified and turning the quality filter on, Brianna Wu says that she hasn’t seen any threats in her notifications. This is a good move that comes agonizingly later than it should have.