Pixel Envy

Written by Nick Heer.

In Latest Bid to Compete With Facebook, Twitter Unveils Grossly Inflated Video Ad Metrics

Alex Heath, Business Insider:

A bug in a recent version of Twitter’s Android app inflated video advertising metrics by as much as 35%, a person familiar with the matter told Business Insider.

[…]

“We recently discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns from November 7 to December 12,” the spokesperson said. “Once we discovered the issue, we resolved it and communicated the impact to affected partners. Given this was a technical error, not a policy or definition issue, we are confident it has been resolved.”

As Nicholas Thompson says, “weird that all the recent bugs seem to inflate numbers.”