Twitter Is Losing Its ‘Heavy Tweeters’

Sheila Dang, Reuters:

The reality, according to internal Twitter research seen by Reuters, goes far beyond the handful of examples of celebrities ghosting their own accounts. Twitter is struggling to keep its most active users – who are vital to the business – engaged, underscoring a challenge faced by the Tesla chief executive as he approaches a deadline to close his $44 billion deal to buy the company.


A “heavy tweeter” is defined as someone who logs in to Twitter six or seven days a week and tweets about three to four times a week, the document said.

I am not sure about you, but I do not like what this implies about how much time I spend on Twitter.