Ellis Hamburger nails the reason why Twitter’s new photo filters are weak sauce, as opposed to the barbecue sauce Ellis puts on his, uh, hamburger:1
Instagram is winning because of the photo-centric community it has built. Instagram created its own medium — a photo stream — that’s easily digestible while exerting minimal brain power. Facebook began with words, and with wall posts, and later evolved to include images. Instagram, on the other hand, was born of a world where people carry smartphones with decent cameras every day and use them to tell stories to friends.
As someone with the last name “Heer” who has heard every single pun on it, I shouldn’t make fun of others’ last names. ↩︎