Traditional Watch Sales Reportedly Plunge in U.S.

Thomas Mulier, Bloomberg (autoplaying video warning):1

Retailers sold $375 million of watches during the month, 11 percent less than in June 2014, according to data from NPD Group. The 14 percent decline in unit sales was the largest since 2008, according to Fred Levin, head of the market researcher’s luxury division.

“The Apple Watch is going to gain a significant amount of penetration,” he said Thursday in a phone interview. “The first couple of years will be difficult for watches in fashion categories.”

All the earmarks of a flop.

  1. Maybe that’s why Topolsky was fired. It’s certainly a good reason. ↥︎