Pixel Envy

Written by Nick Heer.

Blue Bottle Buys Tonx

Tony Konecny of Tonx:

As Tonx has grown we’ve added friends to the team, assembling top talents in green coffee sourcing, coffee roasting, software development, design, marketing, and customer service. One thing we lacked though was a dedicated production facility that would allow us to continue growing and improving. Getting there meant either raising a serious wad of venture capital (no picnic!) or finding a partner in the industry that shared our values and ambitions.

With Blue Bottle, we have found a more established company that still has an innovative startup culture, continues to evolve, and is dedicated to improving people’s experience of coffee on an ambitious scale. And they have resources we could only dream of.

Huge and great news for Tonx. While I wasn’t necessarily a fan of the coffee I received, Tonx’s beans are still far better than almost anything else you can buy; I’m just spoiled. Blue Bottle’s roasting expertise and Tonx’s pioneering distribution sounds like a great combination to me.