Pixel Envy

Written by Nick Heer.

To Apple, Love Taylor Swift

Taylor Swift:

I write this to explain why I’ll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves an explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and the truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.

I’m sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I’m not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.

Swift is right — there’s no three month free trial where (almost) nobody gets paid in any other industry. During that trial, Apple should pay the artists. It’s as simple as that, and I don’t see how the company could view it any differently.

It is odd that Swift is only including “1989” in her boycott, though. I think it would be way more powerful if she and other artists were able to excise all of their works from Music until this is resolved. After all, the service is nothing without their work.

Update: Good news, everyone:

I [Peter Kafka] just got off the phone with Eddy Cue. I’m going to dump some notes in here, and then turn them into something more coherent in real time. Internet!


Cue says Apple will pay rights holders for the entire three months of the trial period. It can’t be at the same rate that Apple is paying them after free users become subscribers, since Apple is paying out a percentage of revenues once subscribers start paying. Instead, he says, Apple will pay rights holders on a per-stream basis, which he won’t disclose.