Times Changes Policy on Visits to Web Site ⇥

One year after The New York Times Company introduced a pay wall on the Web site of its flagship newspaper, the company said Tuesday it would now require visitors to the site to pay for access after reading 10 free articles, down from the threshold of 20 that was established when the system was initiated.

No matter how fantastic the coverage of The New York Times is, it’s hard to justify the cost of a subscription when they’re serving ads like these. Gutsy move, too.