Times Advertisers to Pay Print-Equivalent Rates ⇥ pressgazette.co.uk

Dominic Ponsford, PressGazette:

Times advertisers are to begin paying the same rate for display advertising in the title’s tablet edition as they do in print.

The agreement, reached with a number of key ad agencies, is being seen by insiders as a major breakthrough in terms of making money from digital journalism.

Website advertising is typically offered at a fraction the price of print. Advertising rates on page-turning tablet editions has also so far lagged behind.

But I thought that tablets were dead?