Pixel Envy

Written by Nick Heer.

Tim Cook Speaks

Businessweek has a decent interview with Tim Cook. He comments on the whole gamut of issues facing Apple right now, but this stuck out:

And next year we are going to bring some production to the U.S. on the Mac. We’ve been working on this for a long time, and we were getting closer to it. It will happen in 2013. We’re really proud of it. We could have quickly maybe done just assembly, but it’s broader because we wanted to do something more substantial. So we’ll literally invest over $100 million. This doesn’t mean that Apple will do it ourselves, but we’ll be working with people, and we’ll be investing our money.

Fascinating. That explains the new iMacs.