Pixel Envy

Written by Nick Heer.

Tim Cook Soundly Rejects Politics of the NCPPR

Bryan Chaffin, for the Mac Observer:

[Tim Cook] looked directly at the NCPPR representative and said, “If you want me to do things only for ROI reasons, you should get out of this stock.”

It was a clear rejection of the climate change denial, anything-for-the-sake-of-profits politics espoused by the NCPPR. It was also an unequivocal message that Apple would continue to invest in sustainable energy and related areas.

For context, the National Center for Public Policy Research is an American right-wing think tank. And, also for context, Apple is one of the most profitable companies in the world, not just in spite of their commitment to seemingly non-ROI-friendly things, but likely because of it. Yet, none of that matters: being environmentally responsible is just the right thing for a company to do.