Pixel Envy

Written by Nick Heer.

Tim Cook Admits iPhone 5c Share Lower Than Expected

First bit of odd news out of today’s earnings report:

When asked why the iPhone 5c represented a smaller mix of total handset sales than Apple expected, Cook said he believes customers were simply drawn to the flagship iPhone 5s.

“I think the 5s, people are really intrigued with Touch ID,” Cook said. “It’s a major feature that has excited people. And I think that associated with the other things that are unique to the 5s, got the 5s to have a significant amount more attention and a higher mix of sales.”

I’d wager that the 5C sold a greater share this year than the 4S did last year when it occupied a similar purpose in Apple’s lineup. The difference is that this year’s $99 model was positioned as a new model.

Anecdotally, I see a lot of 5Cs around Calgary — a lot.