Pixel Envy

Written by Nick Heer.

Tidal May Have Inflated Its Subscription Numbers

Anna Washenko, for Radio & Internet News:

Tidal is facing allegations that it has inflated subscriber numbers. Norwegian newspaper Dagens Næringsliv claimed that it has obtained internal reports that show Tidal only had 350,000 subscribers in September 2015. That same month, owner Jay-Z had tweeted that Tidal was “1,000,000 people and counting.” The publication also said that in March 2016, Tidal had 1.2 million activated accounts and 850,000 subscribers, even though it announced publicly that it had 3 million subscribers. Tidal has not issued a comment yet about the claims.

For comparison, Apple Music has twenty million paying subscribers and Spotify has over forty million. It’s not looking good for Tidal. Also of note: I can’t find any information on the number of Pono Music subscribers, but their homepage has been “under constructionsince July.