One of those “financial analysts”, Jim Suva of Citigroup, is in the latter category with his predictions for Apple’s upcoming media event:
We expect Apple to give specifics on the launch time, price, and geographic locations, which we estimate as: Launch date: April 16th; Price points: $350, $550 and $950; with a launch limited to the U.S., followed by Europe and Asia in the subsequent months. A flurry of fashionable accessories including various colors and materials (plastic, leather, and metal, including high-end metals such as gold, silver and platinum), starting at $29 and ranging over several hundred dollars.
$350 was announced, while $550 is very optimistic for the no-suffix Watch. But $950 is delusional for the Edition model — it’s made of fucking gold. (I would also be surprised if the Sport Band starts at $29, if that’s the implication.)