Pixel Envy

Written by Nick Heer.

There’s Optimism and Then There’s Delusional

One of those “financial analysts”, Jim Suva of Citigroup, is in the latter category with his predictions for Apple’s upcoming media event:

We expect Apple to give specifics on the launch time, price, and geographic locations, which we estimate as: Launch date: April 16th; Price points: $350, $550 and $950; with a launch limited to the U.S., followed by Europe and Asia in the subsequent months. A flurry of fashionable accessories including various colors and materials (plastic, leather, and metal, including high-end metals such as gold, silver and platinum), starting at $29 and ranging over several hundred dollars.

$350 was announced, while $550 is very optimistic for the no-suffix Watch. But $950 is delusional for the Edition model — it’s made of fucking gold. (I would also be surprised if the Sport Band starts at $29, if that’s the implication.)