Pixel Envy

Written by Nick Heer.

The Story Behind the Cube

Vicky Ward, New York magazine:

Who came up the idea of placing a 30‐foot square glass cube — the world’s “smallest skyscraper” — in the middle of the GM Building plaza? In that lightbulb moment, an unused basement that had caused headaches for its owners for more than 40 years morphed into what is arguably the most famous retail space in the world.