Possibly the most disappointing part of the keynote for me. My hope was that the lengthy contractual negotiations were because Apple wished to launch in all of the countries in which iTunes already exists; it’s clear that this wasn’t the case. But Apple is miles ahead of their nearest rivals in bringing music services to the world. Rdio is available in 18 countries, while Spotify is in around 20. But Pandora, Amazon, and all Google music services are only available in the US. iTunes, on the other hand, is live for almost all services in around 100 countries.