The Nonsensical “iPhone 5” Name

Marco Arment, referring to this image by Louie Mantia:

I’m guessing, like the third-generation iPad, that the next iPhone will simply be called “iPhone” in marketing and “iPhone (6th generation)” in technical and support documents.

Almost certainly. I’ve always thought it odd how Apple used any version numbers with their line of iPhones and iPads. They don’t do so for any other product line.