Pixel Envy

Written by Nick Heer.

The Illusion of Simplicity

Peter Belanger, in an interview with The Verge about his product photography:

I need to have control over each and every surface so when the client asks for a highlight to be elongated, I can do that. It’s similar to working on a file in Photoshop: you don’t do all your work on one layer. I think of my lights as layers that I can adjust individually to get the desired results.

Peter Belanger is one of two photographers that Apple works with on a regular basis. He’s behind the photos of the iPad Mini, recent iPods, and the newest iMac.

The other photographer that Apple usually works with is Doug Rosa, who likely has a similar working method. Dwight Eschliman created the promotional imagery for the fourth generation iPod Touch.