Pixel Envy

Written by Nick Heer.

The Apple Watch Will Never Have a Killer App

And that’s okay. Ken Segall (via Federico Viticci):

If you need any proof, just look at the iPhone. We can all agree it started one of the biggest technology revolutions of our time. So … what’s the killer app?

Music? Banking? Fitness? Games? Email? Messaging? Camera?

That depends on who you are. Any one of those things, or a combination thereof, might be worth the price of admission. But what’s killer to one person is boringly insignificant to another.

Further, what you consider to be killer probably existed previously on your laptop or camera. Which means that the killer part of iPhone really isn’t an app — it’s the concept of the phone itself. One device that does all that stuff, and fits neatly into your pocket.

I’ve long thought that how the product is going to be used — its context — is a vastly more important part of software development than it has been given credit for. As the timespan of the product’s use decreases and the number of situations in which the product will be used increases, the impact of minor poor decisions becomes amplified.

Or, to put that another way, desktop software can be a little rougher around the edges than tablet software because you’re spending more time with it in more limited circumstances: usually on a desk, or on your lap. Smartphone software needed to be designed with more awareness of the context in which it would be used because it would be used for minutes, not hours, in vastly more varied situations. The Apple Watch is a distillation of software and hardware. It is strapped to you, so it goes pretty much wherever you go. It’s also physically smaller and used for significantly less time, so apps built for it need to be laser focused.

Consequently, it’s harder to determine its killer app. It’s stripped-down, and apps on the Watch are typically less feature-rich than their iOS or OS X siblings. But don’t mistake a lack of features for a reduction in usability; they are usable in far more places because of a reduction in features.

Ever since I’ve been using an Apple Watch, I’ve had people stop me in the streets, at the grocery store, and in elevators asking about it. What I’ve realized is that it is a difficult product to demo, which is odd because I use it all the time. I should know what to demo, but I find myself at a loss every time because it’s a product that can only really be demonstrated in the context of life. I usually resort to demonstrating the wrist raising gesture, though, because it is — in the words of my mother — “kind of freaky”.