Ash Kumar of TapSense:
Continuing its lead in wearables, TapSense, a leading mobile ad exchange, today announced the industry’s first programmatic ad platform for Apple Watch. The platform provides full suite of solutions for developers and brands to get started on the new Apple Watch platform including SDK for app developers and programmatic APIs for brands, agencies, and marketers.
What’s really dumb is how this news is being spun by the usual suspects as “Apple Watch Will Deliver ‘Hyper-Local’ Ads On Your Wrist”, for example, when it is, in fact, a third party offering an platform by which some crappy apps will put ads on your Apple Watch, which was obviously and unfortunately going to happen. There will, of course, also be developers who respect their users.