SXSW as Cool and as Real as It Gets, Reports Marketing Associate ⇥ theonion.com

The Onion reports:

“The great thing about South By is that practically everyone here is talking about the newest cutting-edge ideas, but the whole scene still has this super-chill underground vibe,” said the 33-year-old who went to business school, makes a six-figure salary, and develops marketing strategies for a living.