If Substack Wants to Improve Its Reader Experience, It Could Try This One Weird Trick birchtree.me

Matt Birchler:

My top suggestion with a bullet is to stop having this [subscribe] modal appear every single time I read a post from a newsletter I’m not subscribed to. It’s even worse when I subscribe via RSS, so I’ve already subbed, even if they don’t know it.

Call this a co-sign. Substack’s modal subscribe dialog — and its sibling nag screen when I leave a tab open for a while — makes for a uniquely terrible way of reading blog posts from authors who have increasingly moved to this platform.