Pixel Envy

Written by Nick Heer.

Stupid and Misleading Company Gains $9 Million Investment

Remember the bullshit of Bulletproof coffee, and the café founder Dave Asprey is doing in Santa Monica? He’s just raised nine million dollars to build it, and it includes other pseudo medical bullshit, per Buzzfeed’s William Alden:

It will also include a Bulletproof Vibe vibration platform, which is said to be able to support the immune system and build muscle strength by moving up and down 30 times per second. “You can use it while you’re waiting for us to make a cup of Bulletproof coffee,” Asprey said.

There is no evidence that body vibration systems improve muscle strength, and the only reference to any support or boosting of the immune system comes from Bulletproof. But these claims are implicitly validated through this venture capital injection, and that’s appalling.