Pixel Envy

Written by Nick Heer.

Amazon’s PR Strategy Seems to Be Inspired by a Steroid-Fuelled Rage

You know that scene in “American Psycho” where Bateman and Bryce escape to a nightclub bathroom to do lines of some apparently low-quality cocaine, sending both of them into a rage at the occupants of the adjacent stall, which Price blames on his steroid use?

I have been wondering if that is the inspiration for Amazon’s increasingly aggressive PR strategy.

Nick Statt, the Verge:

Amazon is intensifying its bizarre online public relations strategy of picking increasingly petty fights with sitting US Congress members, with the company’s Amazon News account on Friday shifting targets from Rep. Mark Pocan (D-WI) and Sen. Bernie Sanders (I-VT) to Sen. Elizabeth Warren (D-MA).

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Somehow, one of the most powerful and valuable companies on Earth has decided its bold new PR strategy should involve playing immature semantics with a US senator.

Dave Clark and Jay Carney are similarly hostile on Twitter. It is unclear who, exactly, is behind the Amazon News account, but they are both setting the company’s public tone on the asshole-coming-down-from-a-bender mark. It is just a very strange look for any company, let alone one that is under so much regulator scrutiny.