MetaFilter’s Matthew Haughey:
While MetaFilter approaches 15 years of being alive and kicking, the overall website saw steady growth for the first 13 of those years. A year and a half ago, we woke up one day to see a 40% decrease in revenue and traffic to Ask MetaFilter, likely the result of ongoing Google index updates. We scoured the web and took advice of reducing ads in the hopes traffic would improve but it never really did, staying steady for several months and then periodically decreasing by smaller amounts over time.
The long-story-short is that the site’s revenue peaked in 2012, back when we hired additional moderators and brought our total staff up to eight people. Revenue has dropped considerably over the past 18 months, down to levels we last saw in 2007, back when there were only three staffers.
Really disappointing news. MetaFilter is still one of my regular reads and influences for the linked portion of this site. I hope it doesn’t disappear.