Pixel Envy

Written by Nick Heer.

Starbucks Approached Square

More information about Square’s big announcement last night, as reported by Erin Griffith for PandoDaily:

At a press briefing this morning in New York, Square CEO Jack Dorsey and Starbucks CEO Howard Schultz described the partnership in more detail. The most notable piece of info was the way the deal came about: Starbucks approached Square, not the other way around.

Interesting, but not surprising. Square is clearly the best choice in mobile payments, because everyone else is playing catch-up.